Instagram short form
Use a concise vertical video to share a tip, moment, demonstration or point of view. Add readable captions and make the opening clear without sound.
Why it matters: Short video offers a quick introduction to new viewers.
Instagram carousel
Break a useful idea into a simple sequence: a clear first slide, a few focused points and a memorable close. Keep each slide easy to read.
Why it matters: Carousels make practical information easy to revisit and share.
Reels & posts for views
Lead with a specific, audience-relevant hook. Make Reels engaging from the first seconds and use posts with a strong visual idea or timely perspective.
Why it matters: Reach brings new people into contact with the brand.
Reels & posts for an audience
Share recurring themes, behind-the-scenes moments and responses to real questions. Invite conversation and show the people behind the work.
Why it matters: Familiarity and two-way interaction turn casual viewers into a community.
Reels & posts for conversion
Explain who the offer is for, show a benefit or proof point, and make the next step easy to find. Keep the call to action relevant to the post.
Why it matters: A clear path helps motivated followers become enquiries or customers.
One platform, one clear role.
Explore the overview and see how each channel can work together.